“…I have lost myself in this amazing colorful world of my imagination only to realize that losing myself is really finding myself!” - the artist
Q: What led you to become an abstract artist?
A: It took me a long time to find a way into my abstract work. It was just after my second solo show, around 15 years ago, very figurative, that I started experimenting with abstraction. I found a certain freedom of expression in abstraction but at the same time while I was finding that liberty I found also a challenge to express and deliver the message or the feeling that I wanted to deliver. So the freedom was so magical yet the challenge inspire me to keep experimenting. And I loved both! So over the years, I have create many different abstract series and in each one of them I have lost myself in this amazing colorful world of my imagination only to realize that losing myself is really finding myself!
Q: Where have you studied and how long have you been an artist?
A: I studied a Bachelor in Fine Arts at LSU, and have studied important Certification figurative art minors in the School of Beauty Arts in Queretaro under the Master Santiago Carbonell.
I have been an artist I think all my life, because I dreamed of being one since I was very young. But it was not until I had my first solo show, 17 years ago in the Regional Museum of Queretaro, that I really took myself serious as an artist.
Q: Where do you derive your inspiration from?
A: This has to be the most important question for an artist because: How can art exist without a source of inspiration? I truly believe that. So I almost feel like I need a whole page to answer that question because almost every painting have a different source of inspiration. But I can tell you this, I am inspired everyday by this beautiful world we live. I am inspired by people that are fearless and that have beautiful souls, I am inspired by artists (Musicians, writers, dancers, painters, etc.) all over the world and by artist that I know very well. Sometimes something I see mostly what I feel, sometimes the light, sometimes the dark, and the colors of my roots, but most of all the love that surrounds me, I think that without that I could not paint.
Q: We were very impressed with your Best in Show piece, City of Hope. Is there a specific meaning or message behind this work?
A: Thank you, I feel so grateful for this award. And yes it has a meaning. This painting belongs to a series of my abstract work named FRAGMENTS.
Through this series, I wanted to show this fragmented yet connected universe. We are joined by symbols, paths, experiences, colors, shapes, and love. In “City of Hope”, I show this paths of endless possibilities just like the world we live in. And the painting is full of positive symbols of many forms and meanings. The blue represents that hope, I do not know why, but every time I paint blue in my paintings I feel that is because there is HOPE.
Q: What do you hope for viewers to take away from your art?
A: Mostly, I want the viewers to feel joy, I want them also to feel that they can be lost inside my art and yet found themselves again somewhere in the painting. I like for them to come closer and find little things and symbols that you do not see at first.
Q: How do you view your art career in five years?
A: What I hope is to keep showing my art everywhere in this world that I can show it! That I can bring joy to everyone that looks at my art. I wish by then I can be talking about exhibiting in many beautiful countries. Because through my art I have met so many amazing people, for some reason they open their hearts to me and I do to them and that has given me so much joy! And like I say I get inspire by the inner beauty of the people and the magical world we live in.
About the artist:
Born and raised in Mexico City, Mexico, Leticia Herrera (Leta) now lives and works in Frisco, Texas. She moved to the US to pursue her formal art education at LSU, earning a Bachelor of Fine Arts Graphic Design in 1992. After her degree, she returned to her country and started working as a Creative Director in Avon Mexico during the day. But in the evening, she worked at her home studio as a freelance artist, trying to explore her own creativity. As her artwork evolves to a more personal style, Herrera discovers within herself a deep and strong sense of color, and a connection between her emotions. In 1996 she decides to paint full time and abandons her career as a Creative Director and designer and pursues her art. But it was not until the death of one of her closest friends only a few years ago, that she immersed herself in her painting, finding a renewed sense of joy and inspiration for her life in the expression of her inner creativity.
Occasionally referencing figurative or landscape-like forms in her works, Herrera’s art defies simplistic labels and categorization, instead finding always a source of inspiration for her own personal search.
In over 25 years of painting, she has depicted a diverse amount of representations from the figurative, to the abstraction and back to the figurative. No matter what is her stage or what are the surroundings of her experiences, there is something that she cares the most about: humanities’ inner world, feelings and sensations. She expresses that through color and texture in her abstract compositions and through stories of her magic surrealism portraits of imaginary moments. She paints in series from the heart.
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